What is Personal Selling?

Описание

Trust is a commodity in todays world, being bought, trades & sold, as one would buy any other FMCG. Personal selling occurs when a sales representative meets with a potential client for the purpose of transacting a sale. Many sales representatives rely on a sequential sales process that typically includes nine steps.

Some sales representatives develop scripts for all or part of the sales process. The sales process can be used in face-to-face encounters and in telemarketing. Personal selling can be defined as "the process of person-to-person communication between a salesperson and a prospective customer, in which the former learns about the customer's needs and seeks to satisfy those needs by offering the customer the opportunity to buy something of value, such as a good or service."

This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.

Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.

I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.

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Video Content

0:00 - Introduction to Personal Selling
0:18 - What is Personal Selling?
0:59 - What are the advantages of Personal selling?
1:34 - Example of Personal selling
2:15 - What are Relationship selling and Consultative selling?
2:53 - Relationship selling Example
3:25 - What is the Objective of Relationship selling?
3:50 - Example of Consultative selling
4:55 - Being Customer Centric

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Came across a great saying:
"Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time." -Thomas Edison

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Additional Reading
Personal selling
https://en.wikipedia.org/wiki/Personal_selling

Personal Selling: Definition, Techniques, and Examples
https://mailshake.com/blog/personal-selling/

The Ultimate Guide to Personal Selling
https://blog.hubspot.com/sales/personal-selling

Marketing Strategies for Personal Selling
https://smallbusiness.chron.com/marketing-strategies-personal-selling-46563.html

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School of Learning
Arnav Dutta
https://www.linkedin.com/in/arnav-dutta-a2020a44