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Strategic Management Lecture # 1 - What is strategy?

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Маркетинговая сила влияния
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29.12.2023 01:57
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00:54:57
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Обучение

Описание

This is an introductory lecture to the MBA course on Strategic Management taught by Dr. Sergey Anokhin for the students of St. Cloud State University in Minnesota, U.S.A. The lecture was recorded in the Fall of 2020, and provides an overview of the semester, sets expectations, and introduces many of the topics that would be covered in detail in subsequent meetings.

The textbook that was used in preparing the lectures: Contemporary Strategy Analysis, 9th edition by Robert M. Grant, ISBN 13: 978-1-305-50214-7, ISBN 10: 1-305-50214-0

Course structure

Lecture 1. What is Strategy? Chapters 1-2. Link: https://www.youtube.com/watch?v=3jb4zb5A-qo
Lecture 2. External Environment and Industry Analysis. Chapters 3-4. Link: https://www.youtube.com/watch?v=n5Zw7STHk3k
Lecture 3. Resources and Capabilities. Chapter 5. Link: https://www.youtube.com/watch?v=BJf3Gw-2tMU
Lecture 4.1. Competitive Strategy, Part 1. Chapter 7. Link: https://www.youtube.com/watch?v=9QzbsDTnjN4
Lecture 4.2. Competitive Strategy, Part 2. Chapter 7. Link: https://www.youtube.com/watch?v=Giq0tzdKM58
Lecture 5. Organizational Structure. Chapter 6. Link: https://www.youtube.com/watch?v=c8Y2RpO2aDA
Lecture 6. Competitive Advantage in Growing, Mature, and Declining Industries. Chapters 8-10. Link: https://www.youtube.com/watch?v=_LPMHxU-kUw
Lecture 7. Corporate Strategy. Chapters 11, 13, 15. Link: https://www.youtube.com/watch?v=XtUQOEnrpY0
Lecture 8. International Strategy. Chapters 12, 14, 16. Link: https://www.youtube.com/watch?v=rbnTk0sy9ds

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