Sales Strategy & Business Strategy, sales funnel, lead generation

Описание

We will teach you today how to sell much more. It is about lead generation, growth marketing, business development, cold email.

You get a lot of visitors but nobody buys. Or you don't have enough customers? We’ll Answer. What is a sales strategy? Why should I create one for my business? How do I set up a sales strategy?

See online Test on this page.
https://www.newbusinessmanagement.com/2021/07/sales-strategy.html

Our working method is so simple that businessmen can use it for big and small businesses and double their profit in every country in Europe.


Navigation:

1:29 Marketing and Sales is one strategy
1:49 Targeting group is important
3:04 Improve your funnel
4:38 Think like your customers

Let's connect:
https://www.newbusinessmanagement.com/
https://www.youtube.com/channel/UCrBjA-lywPclYeA8Xq9DO0g?sub_confirmation=1
https://www.facebook.com/New-Business-Management-102535625436073
https://www.instagram.com/newbusinessmanagement/


Imagine Sergio owns a company that sells custom developed websites. While business has been fine, he’s facing competition from another web development company.


Sergio hires salespeople to convince potential customers to buy his websites over his competitors. They promote her products by telling the target audience that Sergio’s websites are the best you can get at a great price.

Sergio’s competitor tells people that local web developers use WordPress to create the company’s web sites.


The company answers questions during live chats and sends potential and current customers newsletters with site management and SEO tips. Why is the competitor outselling Sergio?


In the past, a business’ marketing and sales groups were 2 distinct entities who had different responsibilities.


Marketing would handle the branding and messaging. They’d make sure people knew the business’ products or services and give basic information about their benefits. This would give them leads, AKA potential customers.


Sales would pitch the business’ products or services to these leads, and give them the guidance they need to make the final decision to buy.


These days, marketing and sales are intertwined. That means marketers need to know how to foster relationships with customers like salespeople, and salespeople need to understand the messaging marketers have created.


This is why a sales strategy is so important. It’s a guide for how you’ll go about selling and marketing your products and services.


It’s hard to come up with a sales strategy if you don’t know your target audience that well. That means it’s time to put on your research hat.


Beyond just their age, gender, income, and where they live, learn about their interests, attitudes, and opinions. Also, discover where is the best place to reach them.


Do they love certain social networks or online forums? Do they frequent blogs and websites you should advertise on? What do they search for online? What magazines and newspapers are they reading? Do they follow influencers?


Once you know your target audience, it’s time to understand the experience they have when looking for products and services like yours.

Start by asking yourself what problems or needs your target audience has that your product or service can help solve for them. For example, Sergio’s audience needs webshops, and his web development service can help.


Are there any specific scenarios that are associated with this problem or need? Sergio’s audience needs a webshop when it starts to sell online, or to build a marketing list with contacts from free promotions.


Next, look for emotions surrounding the problem or need, and how you can address these emotions. Sergio’s audience loves buying products and services for business, but they worry about paying too much for poor quality. He can help ease this worry.

Then find critical moments for your business during this buying experience. For example: when your audience first has a need, when they research how to solve this need, when they first hear of your brand, or their first visit to your store.


Finally, ask yourself how your marketing and sales can meet your target audience at all of these critical moments.

After you plan how to meet your target audience during their buying journey, develop the right messaging to show them at those critical moments.