Event Studies: Constant return, market-adjusted, and CAPM (Excel)

Описание

How do financial markets incorporate new information? Are they timely and efficient in doing so? How impactful are news to stock prices of listed companies? And how might one measure these effects? All these questions can be addressed with a simple yet powerful technique - event studies. Today we will learn how to implement event studies based on stock price reaction of Activision Blizzard to the 2018 BlizzCon, where now infamous Warcraft 3: Reforged was announced.

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