Neuromarketing Research: Data Collection Process with Tobii PRO Glasses 3, June 2025

Описание

Data Collection Process with Tobii Pro Glasses 3
1. Equipment Preparation
Calibrate the glasses for each participant (5–10 seconds):
The system determines pupil position with an accuracy of ±0.5°.
Check lighting (avoid direct sunlight and glare).
2. Participant Instructions
Explain the task ("Please find the L'Oréal Paris Gearulon Expert mask and test the product packaging").
Emphasize natural behavior ("Please move as you normally would").
3. Data Recording
Turn on the glasses → start synchronous recording:
First-person video (Full HD, 25–100 Hz).
Fixation points (X/Y coordinates).
Pupillary response (diameter, rate of change).
Duration: from 1 minute (package test) to 10+ minutes (store navigation).
4. Quality Control
Real-time monitoring via Tobii Pro Lab:
Lost track → recalibration.
Artifacts (blinks, sudden movements) → flag for filtering.
5. Session End
Raw data export (.tsv, .mp4 with gaze overlay).
Backup for analysis in Tobii Pro Lab.
Key Features:
✔ Mobility – tests in real-world settings (store, street).
✔ Minimal intervention – participants behave naturally.
✔ Synchronization with external data (audio, GSR, marketing stimuli timecodes).
Neuromarketing Research
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