Personalization at the Edge with Vercel and Builder.io

Описание

Looking to deliver dynamic, personalized content without sacrificing end-user performance? Watch Vercel and Builder.io to see how personalization with Vercel Edge Middleware and Builder.io can build scalable headless websites, optimize digital experiences, and accelerate development cycles.

0:00 Intro + What is Vercel?
3:49 What is Builder.io?
5:04 Traditional approaches to personalization
7:34 Personalizing Next.js Edge Middleware & Builder.io
21:39 Demo: A/B testing at the Edge with Builder.io
21:40 Tracking A/B tests analytics & heat maps
34:59 Q&A
56:11 Outro

#nextjs #vercel #builderio #edge