6 - Google Ads Course 2021 [Complete Tutorial for Beginners] - Bidding Strategies

Описание

This is the 6th video of the Google Ads Professional course and we will discuss about the basic terminologies and Bidding strategy available in Google Ads

There is multiple options in Google Ads for bidding strategies. Broadly we have Manual CPC and Automatic bidding strategies like Impressions share, Maximize clicks, Maximize conversions, Target CPA, Target ROAS, Maximize Conversion value. Each of these strategies are beneficial for each type of campaign and advertiser

We will also discuss about terminology like CPM, CPC, CTR and CPA

0:00 Introduction
0:45 Daily Budget setting
5:29 Bidding Strategies
8:07 Basic Terminologies
18:51 Automatic Bidding Strategies in Google Ads
30:43 Ad Rotation Setting

Link to the quiz: https://forms.gle/2bhdnCo7gze83EsCA

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Link to Kimmi Agency Website: https://www.kimiagency.com/

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If you want to master Google Ads, do watch the whole series from the beginning. This course is designed to take you from basics to the advanced level of Google Ads where we will discuss all types of campaigns Subscribe to my Newsletter: https://www.ovaisahmad.com/newsletter
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Join Membership on YouTube: https://www.youtube.com/channel/UCx3aQVRyX6ucminQklUbLXA/join My Vlogs channel: https://www.youtube.com/channel/UCcQNDZ2cLP5JCcFywIo7LjA My Digital Products: https://senatorwerunads.com/store/ This is a complete Google Ads course and tutorial. This is created for beginners and by the end of this course you will be experts in Google Ads if you follow the course and the instructions.

The overall contents of this course will be:

1. What is google ads, what all can it do and what all is possible in google Ads

2. How to create a Google Ads account from scratch

3. How to create professional campaigns (All Types) from scratch

4. How to do Analysis, research, Structure campaigns,

5. How to report, analyze and optimize campaigns to generate the best possible results

6. How to integrate Google Ads with other platforms to achieve the best results

This course is designed in order to make the learning process smooth from a beginner to expert level. The trainer has been trained by Google Engineering team on Google Ads and the same flow has been used in this course. Throughout the course, the campaigns have been setup considering a hypothetical FinTech client to make sure there are no gaps

The course will be updated regularly with all advanced features in Google Ads and all types of campaigns.

Google Ads is considered to be mother of all Digital Marketing platforms as it was called Adwords before and was one of the first companies to allow advertisers to show online Ads. Using Google Ads you can run multiple types of campaigns ranging from Google Search campaigns, Gmail campaigns, Display campaigns on GDN and even YouTube campaigns. Google Ads also is a great tool to run App Install campaigns

This course is for students and professionals to have a professional knowledge on Google Ads in order to be able to run successful and profitable campaigns. We will also discuss extensive strategies which have worked in the past for our clients