#1 - DMP - Oracle BlueKai : What is a Data Management Platform?

Описание

#dmp #Data Management Platform #Oracle Bluekai #Lotame #Programmatic Advertising
This is the first video of series DMP and Oracle BlueKai
In this video series, we explain what a DMP does and take you through step by step in Oracle BlueKai DMP
In this Video we will explain:
0:00 Introduction
02:07 Agenda
02:29 What is a DMP?
03:43 What data does DMP Contain?
04:27 What does a DMP do?
05:12 Who uses a DMP?
08:34 Types of Data in a DMP
09:12 Data Injection methods in a DMP?
12:33 How does DMP fit in Advertising ecosystem?
14:30 Request for Subscribing the channel :p

In the next videos in this playlist, we will cover step by step guide to Oracle BlueKai and how to Inject, organize and Activate data in Oracle BlueKai and use it across different DSPs and SSPs

DMPs are an important component of Programmatic Advertising



Link to the DMP and Oracle BlueKai Playlist: https://www.youtube.com/watch?v=pDhFrewNup0&list=PLv6KfiLx9P_2xe_hsZxf3nygZVBomTzf5

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Topics covered:
DSP
DMP
SSP
Demand side platform
Supply side platform
Data Management Platform
Oracle Bluakai
Lotame
Audience Data
Audience for Digital Marketing
Audience targeting
first party audience
second party audience
third party audience

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#DigitalMarketing #WhatIsDigitalMarketing #DigitalMarketingExplained #LearnDigitalMarketing #DigitalMarketingCourse #ProgramaticAdvertising #DMP #DSP #SSP #YouTubeAdvertising #DV360 #Display&Video360 #ProgrammaticAdvertisingCourse #DigitalMarketingTraining #OracleBluakai Programmatic Advertising #PerformanceMarketing #ProgrammaticAdvertising Link to subscribe to my newsletter: www.ovaisahmad.com/newsletter

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